Audience Profile Research Task

Foster the People

Foster the People are an American Indie Pop band formed in Los Angeles, California in 2009. The group is composed of Mark Foster (vocals, keyboards, piano, synthesizers, guitar, programming, percussion), Cubbie Fink (bass and backing vocals), and Mark Pontius (drums, percussion). The group's music is often described as melodic dance-infused pop and rock, so spans many genres making it difficult to catagorize them.

Mark Foster founded the band in 2009 after spending several years in Los Angeles as a struggling musician and working as a commercial jingle writer. After Foster's song "Pumped up Kicks" became a viral success in 2010, the group received a record deal from Startime International and gained a fan base through small club shows and appearances at the music festivals Coachella and South by Southwest in America

 After releasing their debut album Torches in May 2011, "Pumped Up Kicks" became a crossover hit on commercial radio in mid-2011, reaching number one on Billboard's Alternative Songs chart, number three on the Rock Songs chart, and number three on the Billboard Hot 100, while charting on the Adult Top 40 and Mainstream Top 40 charts. The group received two Grammy Award nominations for Torches and "Pumped Up Kicks". 


This is one of Foster the People's posters, it's a powerful image and defiantly shows how the band see themselves and how they want to promote their image. It's a relaxed setting and has a warm wash of colour over the top and for the poster background. 



The Black Keys
The Black Keys are an American indie rock band that formed in Akron, Ohio in 2001. The duo consists of Dan Auerbach on guitar and vocals and Patrick Carney on drums, their first few albums were self produced and recorded in basements, forming a raw blues rock sound. They are now recognised over the world for having a garage/indie rock sound.

This is their single 'Tighten Up' from the album 'Brothers', released in 2010 which was their commercial break through album, which also won 3 Grammy awards. Followed by 'El Camino' in 2011 which lead to their first arena tour and another 3 Grammy awards including one for the hit single 'Lonely Boy' from the album.

This is a picture of their website which is still promoting their album 'El Camino'. The website has merchandise, tour dates, news about the band, photos and videos.










This is the album artwork for 'Brothers' its simple but shows comic character and promotes the bands image further. The wording suggests that they aren't interested in gimmicks or clever slogans but just want their audience to listen to the music.























"The simpler the beat, the better," - Patrick Carney

Arcade Fire

Arcade Fire are an American indie rock band based in Montreal, Quebec, Canada. The members consist of husband and wife Win Butler and Regine Chassagne and also Will Butler, Richard Reed Parry, Tim Kingsbury, Jeremy Gara and Sarah Neufeld.

This is their video for The Suburbs, off their third studio album, ‘The Suburbs’ which was released in 2010 and won a Brit Award the year after for Best International Album.

This is a photograph of the band, they are seen to be wearing alternative clothing which is all dark colours apart from a stereotypical indie denim jacket. The men in the group have long hair or stylish hair cuts and the women are seen to have had little styling done unlike a stereotypical pop artist who would be covered in make-up and other accessories.







This is a screen shot of their website which holds all their information such as, news about the band, social networking links and promotes their latest album. The website is almost all in black and white suggesting that their style is alternative and plain, also that its not about fancy details but just about good music.